Movies at the Hermitage
The visual identity for a six-night outdoor cinema event held in the courtyard of the Hermitage Museum Amsterdam, a summer festival brand promoted across the Dutch capital.
Each summer, the Hermitage Museum’s historic Amsterdam courtyard becomes an open-air cinema screening a mix of classics and recent blockbusters. The annual festival identity balanced the cultural weight of the museum setting with the accessible, celebratory mood of outdoor summer cinema. The design was rolled out across printed and digital promotional channels throughout Amsterdam.
ClientHermitage Museum Amsterdam
Year2019
RoleVisual Identity, Graphic Design, Print
