The Giant Crumpet Show
A series of illustrations created for the TV launch of Warburtons Giant Crumpets; safety-sign posters that reinforced the fun being had by all in the new television ad.
Based on the traditional safety signs we see around the workplace, the posters were designed to extend the humour of Warburtons’ TV ad into a supporting visual campaign. Each illustration took the familiar authority of industrial signage and turned it to crumpet-themed ends, amplifying the joy of the ad across print and digital touchpoints.
ClientWarburtons
Year2015
RoleDesign, Illustration
