Science says different
Campaign to raise awareness of Bayer’s Science Scholarships — open to anyone around the world — using real people and real situations as the editorial focal point.
The campaign was built around an editorial look and feel with real people and situations around the world as the focal point, reinforcing the message that Bayer’s scholarships are open to brilliant minds everywhere. The visual language combined documentary photography with confident typography to create a tone that felt urgent and inclusive rather than corporate.
The campaign was rolled out across press and out-of-home executions, carrying a consistent visual identity that worked at every scale — from full-page editorial spreads to large-format outdoor.
ClientBayer
Year2016
RoleGraphic Design, Art Direction, Campaign
