Carbon Fiber Collection

Classic Car Club Manhattan required a brand mark for its new Carbon Fiber Collection that felt genuinely premium without cannibalising the parent brand. The solution was a custom-built typeface whose letterforms were directly inspired by the cross-section profile of the high-performance tyres fitted to Carbon Fiber models, giving the logo a functional, engineering-led beauty unique to this collection. The new identity gave Classic Car Club a credible, membership-worthy sub-brand that could stand alone in communications while remaining architecturally coherent with the wider club identity system.