Wembley Cup Final

The brief was to create new brand messaging and a look and feel to run across multiple platforms and around Wembley Stadium. The aim was to make fans feel like a vital part of reaching, and ultimately winning, the final. The graphic background was designed for flexibility across formats, using Capital One’s brand guidelines to create a strong, bold visual that is unmistakably Capital One. The resulting graphic language stylised the visual world of football in a way that was wholly ownable to Capital One, confident enough to hold its own inside Wembley Stadium at every scale, from pitchside hoardings to digital display.