The crime drama Lucky Man was back on NowTV for a second series. Having received mixed reviews, NowTV couldn’t rely on peoples underlying love for the show or character. This game idea was about how far you were willing to gamble before your luck runs out. It needed to be shareable and have a low barrier to entry – not relying on the show but the game itself. The purpose was to interest people who like the show, who may have heard of it, or will associate NowTV with great content. Adhering to the NowTV brand guidelines I developed the look and feel for The Luck-Alyser game. A machine which analysed users personal data to determine how lucky they were.