Wembley Cup Final

Capital One

Create new brand messaging and look and feel to run across multiple platforms and around Wembley Stadium on cup final day. Aiming to make fans feel like part of the team by acknowledging how vital they are to reaching and ultimately, winning the final. The graphic background ensures flexibility to work across formats and utilises the brand guidelines to create a strong, bold background that is unmistakably Capital One. The graphic language of football stylised and own-able to Capital One.